DMS Charity Blog

A charity that rescues and rehomes abandoned cats launched an emergency appeal to raise more cash

Organisation: Cats Protection

Campaign: Emergency Appeal 2011

Agency: Direct Marketing Agency - DMS

Cats Protection, a UK charity that rescues and rehomes abandoned cats, sent out an emergency appeal earlier this year after it had struggled to look after more and more animals during the difficult economic climate.

New app enables friends to feature the charities they support on their Facebook profiles -

Today at f8, Facebook's developer conference, Artez Interactive ( www.artez.com ), a global leader in multi-channel fundraising solutions, announced a new Facebook app that enables friends to share the charities and social causes they support through the Facebook Platform.

Income falls for large charities, stays the same for small ones and rises for medium-sized charities, according to data from Charity Trends website

The combined voluntary income of large charities fell by 10.8 per cent in real terms between 2007 and 2009, while medium-sized charities saw their combined voluntary income rise by 2.2 per cent, according to new figures from the Charities Aid Foundation.

Tim Dunn, director of strategy for Isobar Mobile, wrote on Econsultancy that he has never really been a fan of using QR codes in ad campaigns or direct marketing campaigns, such as brochures or postcards. But Dunn said that if marketers are going use the 2-D codes, they should do it correctly.

Poll by the fundraising shopping site easyfundraising.org.uk cites increased cost of living, public sector cuts and changes to family benefits

The majority of people would not give more to charity if the government cut income tax, a new survey indicates.

Research carried out by the fundraising shopping website easyfundraising.org.uk showed that 53 per cent of the 400 people polled said they would not donate more to good causes if the government reduced income tax.

Cancer Research UK stays top of the list, while animal welfare and armed forces charities buck the trend

The UK’s 500 largest fundraising charities suffered a £70m real-terms fall in fundraising income to about £6.06bn in 2009/10, according to research published today.

The 1.1 per cent decline marks the second successive year that fundraising income has fallen in real terms, according to Charity Market Monitor 2011.

Do you think there will be more charities affected by the News of the World phone hacking scandal?

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Armed forces charity suspends partnership with the News International newspaper in wake of the phone hacking scandal

New research suggests that one in three people have felt stifled by the amount of digital communication in their daily life, which may encourage marketers to keep using direct mail, as well as electronic channels.

An international study led by the University of Cambridge found that a third of Brits have been so overwhelmed by texts, email and social networking that they have felt the need to escape it.

Viewers have been quick to criticise a BBC Panorama programme investigating direct marketing techniques, such as door drops and leaflets.
The report was supposed to concentrate on junk mail, however people watching at home were quick to point out the difference between criminal scam mail and legitimate advertising through leaflet company media agencies.

People watching the show on July 4th expressed their views on social media platforms such as Twitter, and proved that the public were aware of what constitutes junk mail.